The added value and expertise.

The added value and expertise.

Today I was watching an exhibition of art from a private collection rather important . The Wallace Collection . Amazing paintings of VELAZQUEZ, REMBRANDT and CANALETTO . It's great to switch public art with private collections. There should be more private collections that are exposed to the public , promote private museums and private art collections . London is a wonderful place to see art but in these last years have been observed as the number of galleries and specialty shops was decreasing . Last Friday , I read an article in the newspaper , in which the British , they felt to be losing their category of great lords, because in these last years had closed many art galleries and the art market had fallen sharply, in fact , the figures maintained them through foreign investment and tourism. They are trying to reintroduce the culture, art and morals to the middle class and the upper class , who was lately focused more eccentricities than spend on art and culture.

Juan Luis Barrera
Canary Wharf - London

Bankers and famous, new speculators in the wine sector

Many internationally famous footballers , banking families of Jewish origin , etc. . In these last 5 years , everyone has invested in buying a winery or a number of interesting actions. We saw this behavior with the building , and were able to observe how the speculation led to chaos to many companies and many families . As to the issue of the wineries I get the feeling that the same thing will happen , great fortunes buying low-quality vineyards , built a cutting edge building and spend lots of money on advertising and marketing. The funny thing is that each day appears a new "expert" on wines which corroborates the high quality of these wines . All this seems to me a theater , worst of all, big name prestigious wineries are partnering with these gentlemen , these men come from other businesses such as banking, insurance and rating . No that order , but I believe you're missing the craft and thus purity was also lost. However, increasingly we are finding new wineries that use ecological methods , seeking purity of more natural wine , giving priority to the real protagonist here is wine.

Exclusivity is cheaper than the production chain , only have to pay the raw material and the production of artisan production chain has to pay to many executives , many advisers , many marketing costs , representation , trade shows and Rates several upscale wineries ...




Juan Luis Barrera Portillo

barrerayportillo.blogspot.co.uk

Canary Wharf - LONDON

Visionaries Ecological Wine and Importers

Visionaries Ecological Wine and Importers

It's easy to admire the quality of a ROLEX watch, It is known worldwide. For me there has not merit, if we talk about geniuses making watches should talk about the people who began to manufacture and sell these watches more than 100 years ago. That same goes for wine and I guess almost everything in life. The next option I'm thinking is going to see APPLE managers and explain the world of ecological wine, I say they are the ones who invest in qualified young, new businesses and have vision for the future. The remaining companies expect to succeed to copy them to other ideas, luck is almost always tend to go late.

Where are the I+D departments? Where are the visionaries? Where are the true entrepreneurs?

Times are changing, ways of doing things are also changing. Back to the origin is not turn back. The time of the big factories already finished, evolution leads to small-scale production of high quality, the craftsmanship, the care for the product. We return slowly to the high quality, the exquisite, the limited.

Juan Luis Barrera Portillo.
Canary Wharf - LONDON
barrerayportillo@gmail.com

Marketing of the next 5 years

Marketing of the next 5 years.




That's a good question , how will we marketing the next years? I recently read an interview that they made him the prestigious Richard Morris marketing specialist , it is amazing how these people are able to create and communicate with the world . We assume that we are facing a turning point , this is pioneering systems . Systems that operate using 70-20-10 .

On this basis , the wineries are generally quite obsolete about Marketing is concerned, the sector is rather stagnant , at least the Spanish . It is always the same, in Spain there is a large raw material is not known to sell. Every day I see more clearly , it's not that bad , the bad is that it does little to change that.

Not enough to sell the producion each year , small organic wine producers have to be clear that this is not the goal . The price that a British pay for a bottle of wine is between 600% - 800 % more than the producer receives , in fact , the dealer margin greater than the producer . Why? because they use good marketing techniques and because they have qualified staff performing these steps . I see it every day here in London and it gives me a lot of grief . I never tire of repeating that small wineries should do well their sales tasks and not settle undersell their production.







El marketing de los próximos 5 años.


Esa es una buena pregunta, ¿cómo vamos a comercializar los próximos años ? Hace poco leí una entrevista que le el prestigioso especialista en marketing de Richard Morris hicieron , es increíble cómo estas personas son capaces de crear y comunicarse con el mundo . Suponemos que estamos ante un punto de inflexión , esto es los sistemas pioneros . Los sistemas que operan utilizando 70-20-10 .

Sobre esta base, las bodegas son generalmente bastante obsoleta sobre la comercialización se refiere, el sector se encuentra bastante estancado , al menos la española . Siempre es lo mismo, en España hay una gran materia prima que no se sabe vender. Cada día veo más claro , no es tan malo , lo malo es que se hace muy poco para cambiar eso.

No es suficiente para vender la producción de cada año , los pequeños productores de vino ecológico tiene que quedar claro que esta no es la meta . El precio que un pago británica para una botella de vino es entre 600 % - 800 % más que el productor recibe , de hecho , el margen del distribuidor mayor que el productor . ¿Por qué? porque utilizar buenas técnicas de marketing y porque cuentan con personal cualificado de realizar estos pasos . Lo veo todos los días aquí en Londres y me da mucha pena . No me canso de repetir que las pequeñas bodegas deben hacer bien sus tareas de ventas y no conformarse malvender su producción.

International trade in the best ecological wines - Comercio internacional de los mejores vinos ecologicos

New trends in cyclical temperature wine, sugar levels , hydric reality environment , autochthonous strains of the peninsula ...

This and many more walk reviewing data in field notebooks of the sixteenth and seventeenth centuries of well-known places of wine production in Spain . Besides the pursuit of purity , and the search for the origin want to incorporate new details in the production centers to provide customers who prefer their cellar. For example , we are seeing as they are placing resistant cameras water to observe in real time the crop from anywhere on the planet , recording frame super reproduction in to see the development of the plant , it can also be the daily work of the vineyards and as following harvest live . All this in order to get to tell the difference , looking for the craftsman, the attention to detail , exclusivity , moving away from the big productions ...

No it would have been of Monet, Van Gogh , Raphael, Picasso had they mounted production chain Artworks ...

Every day I see companies in the world , specifically in UK and now gives me the feeling that import their wines from " souvenir " of each country ...

JLBP - LONDON




Nuevas tendencias en las temperaturas cíclicas del vino, niveles de azucares, realidad hidrica del entorno, cepas autóctonas de la península...

Esto y muchos mas datos se andan revisando en los cuadernos de campo del siglo XVI y XVII de lugares muy conocidos de producción vinicola en España. Ademas de la búsqueda de la pureza, y de la búsqueda del origen quieren incorporar nuevos detalles en los centros de producción para facilitarle a los clientes que se decanten por su bodega. Por ejemplo, estamos viendo como se están colocando cámaras resistentes al agua para observar a tiempo real la cosecha desde cualquier parte del planeta, grabaciones de fotogramas con super reproducion para ver el desarrollo de la planta, también puede verse el trabajo diario a los viñedos así como seguir la cosecha en directo. Todo esto con el fin de conseguir encontrar la diferencia, buscando lo artesano, el gusto por los detalles, la exclusividad, alejándose de las grandes producciones...

No se que hubiera sido de Monet, Van Gogh, Rafael, Picasso si hubieran montado produccion en cadena de sus obras de arte...

Cada día veo a importadores en el mundo, concretamente ahora en UK y me da la sensación que importan sus vinos desde "tiendas de souvenirs" de cada país...

JLBP - LONDON

The best time to position in ecological wine - El mejor momento para posicionarse en el vino ecologico

Last month we learned the news about the award for best Spanish wine 2013. As we had predicted , the award has relapsed on an ecological wine. Not that we are liars, but is the most logical , if we look at the direction that leads the market. I'm not going to focus on the award-winning , all I know and it is clear that a wine of high quality. My question is whether the gentlemen who organized this list has been tested ecological Spanish wines. I do not know the answer but I can imagine . Every time me less confident such as trade lists , I see that deviate from the supreme quality towards consumerism and marketing. Observing we came in the last half of 2012 as the wines of that region were going up in price and the price of land . New publications are coming nonprofit aimed at the supreme quality at the best processes , aimed at finding the best wines in all areas. It is clear that these publications the best media or on billboards in big cities will not see , but there will be hundreds of anonymous people who can make the best wines at reasonable prices, worldwide .







El mes pasado conocimos la noticia sobre el premio al mejor vino español 2013. Como ya habíamos vaticinado, el premio ha recaído sobre un vino ecológico. No es que seamos adivinos, sino es lo mas lógico, si observamos el sentido que lleva el mercado. No me voy a centrar en el galardonado, todos lo conocemos y está claro que un vino de mucha calidad. Mi pregunta es si los señores que organizan esta lista han probado todos los vinos ecológicos españoles. No conozco la respuesta pero me la puedo imaginar. Cada vez me inspira menos confianza este tipo de listas tan comerciales, las veo que se alejan de la calidad suprema hacia el consumismo y el mercadeo. Veníamos observando en el ultimo semestre del año 2012 como los vinos de esa región iban subiendo de precio así como el precio del suelo. Están saliendo nuevas publicaciones sin animo de lucro, orientadas a la calidad suprema, a los mejores procesos, orientadas a encontrar los mejores vinos en todos sus conceptos. Esta claro que estas publicaciones no se verán el los mejores medios de comunicación ni en las vallas publicitarias de las grandes ciudades, pero habrá cientos de personas anónimas que puedan tomar los mejores vinos, a precios razonables, en todo el mundo.

JLBP.

Missing an ecological wine in big British supermarkets - Falta de vino ecologico en los grandes supermercados britanicos

I think I'm done with the move. Finally I have moved to Canary wharf . I was torn between 2 zones but I think this was better for the location and nearby businesses .

I'm still surprised by the amount of vegetables, milk and other food products from ecological production I see and yet I see little ecological wine. In major supermarkets in the area is invaluable ecological wine offering . What is the reason for this ? large supermarkets are uninformed ? importers do not find the business? Whatever the reason I think it is not making a line of fabulous business. With this post I want to appeal to delegates buying TESCO , ASDA , SAINSBURY . In the yoga classes I attend to talk to my classmates about it , most are brockers , senior traders or large company . These gentlemen would be willing to take ecological high quality wine and still not find them , and those who are are super expensive . I hope that those responsible for these distribution chains take note and improve their offer.






Creo que ya he terminado con la mudanza. Finalmente me he mudado a Canary wharf. Estaba dudando entre 2 zonas pero creo que esta era mejor por la ubicación y por las empresas que hay cerca.

Aun estoy sorprendido por la cantidad de vegetales, leche y demás productos alimenticios de producción ecológica que veo y sin embargo veo poco vino ecológico. En los principales supermercados de la zona es inapreciable la oferta de vino ecológico. Cual es la razón de ello? los grandes supermercados están desinformados? los importadores no encuentran el negocio? Sea cual sea la razón creo que no se está aprovechando una linea de negocio fabulosa. Con este post quiero hacer un llamamiento a los delegados de compra de TESCO, ASDA, SAINSBURY. En la clases de yoga a las que asisto hablo con mis compañeros de clase sobre el tema, la mayoría son brockers, traders o altos cargos de grandes compañía. Estos señores estarían dispuesto a tomar vino ecológico de alta calidad y sin embargo no los encuentran, y los que encuentran son super caros. Espero que los responsables de estas cadenas de distribución tomen nota y mejoren su oferta.