The Nordic countries have significantly increased the rate of consumption of ecological wine, they are aware in improving their health, and are acting accordingly, consuming organic products. In the section on ecological wines, the global trend is the investment in ecological premium wines and professionalization of the people involved in the importation of the product. Advice of independent experts, is essential to any winery promotes advisors, we know thousands of cases in which some wineries finance the opinion of the experts, as of today there are thousands of cases and well known. If we do things right we must avoid this.
In Europe, we are seeing a low level of professionalization in people who import and sell wines, whether large scale or retailers. There are several learning centers but are more focused on memorizing a number of references that make them more real experts. This is an issue that should think, is very important to find the right person, you can change your course of your business and make you a lot better. In the U.S., in the process of job selection, besides the studies and work experience, taking as references hobbies, professional commitment, empathy, coefficient of optimism, resilience, real vocation of each person. If a person does not really dedicated to what motivates him, he can not develop 100% of its qualities.
Do we do this in Europe?
Juan Luis Barrera Portillo
barrerayportillo.blogspot.co.uk
barrerayportillo@gmail.com
Canary Wharf - London
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